Google Outage yesterday = -40% global traffic
Interesting how times have changed. It used to be, "Hey the Internet is down (uhhh....because my email is not working)". Now Google up/down is the test. ;-)
Google services, including search, were down for a few minutes Friday,
prompting much of the Internet to start the weekend early...and then
quickly change its mind.
For a very brief few minutes on Friday you may have noticed some Google
services, most notably search, appeared to be down. If not, maybe you
noticed the ensuing freak-out across Twitter and the rest of the Internet....
...As it turns out though, Google's downtime did appear to have global, measurable repercussions, according to analytics firm GoSquared, which estimates that it caused a 40 percent drop in global traffic during a five-minute window...
...according to a Google status page was between 1 and 5 minutes. In related news, Bing and Yahoo still exist, but apparently failed to
find a way to target their marketing to Google users during the outage.