Per hop behavior (PHB) is a way to standardize the marks. For example, if the entire world agrees to mark voice traffic with the Expedited Forwarding (EF) PHB, then we will all be able to recognize that traffic as voice.
But notice, even though we might all be marking our voice traffic the same way, we still need to program our routers, switches, firewalls, etc., to treat this traffic with special priority.